About Flamingay

Flamingay was created to celebrate the joy, humour and unapologetic flair woven through queer culture. Every piece — from cheeky tees to colourful jewellery and playful pet accessories — is designed to spark smiles and boost confidence. Based in Sydney and proudly queer-owned, Flamingay blends creativity, colour and quality craftsmanship so you can express your identity with pride.

Our Story

Flamingay began as a spark — a love for bold design, a need for authentic representation, and a belief that pride shouldn’t be saved for one month a year. What started as a simple idea grew into a vibrant LGBTQIA+ brand dedicated to celebrating every shade of the rainbow. Today, Flamingay creates fashion, gifts and accessories that lift spirits, celebrate identity and bring a little extra fabulousness to everyday life.

What We Stand For

At Flamingay, we believe Pride is personal. It’s in the laughter shared with friends, the outfits that make you feel unstoppable, and the small moments that remind you of who you are. Our mission is to create pieces that honour community, visibility and joy — always inclusive, always colourful, and always unapologetically queer.

Why Choose Flamingay?

• Queer-Owned & Community-Minded: Every design is created with LGBTQIA+ identity at the core.

• Colourful, Playful & Proud: Designs that stand out, spark joy and start conversations.

• Inclusive Fashion & Gifts: Something for everyone — humans and pets included.

• Quality Craftsmanship: Every item is made to be worn, loved and celebrated.

From Troy

Founder of Flamingay

Flamingay is more than a brand to me — it’s a celebration of everything I love about our community. The humour, the resilience, the creativity, and the way we show up for each other. I wanted to build a space where queer joy is front and centre, where people can dress loudly, proudly and beautifully. Whether you're expressing your identity, giving a meaningful gift or dressing your pet for Pride, I hope Flamingay adds a little magic to your day.

Ready to explore the full Flamingay vibe? Discover our colourful Pride T-Shirts, bold Swimwear, statement Jewellery, playful Pride Pets and more.